How your link page gets its look
Your link page follows your website template. Changing colors, fonts and buttons yourself is a paid feature.
It follows your website#
Your link page starts with the look of your website: the same template family, palette and fonts, as they are on your published website. A design change you have not published on your website does not reach your link page.
On Free the design is locked to your website template. You cannot change link-page colors, fonts, buttons or backgrounds on Free.
Your own design#
On Opener and above you can open Design in the link-page editor and set colors, fonts, buttons and backgrounds for the link page itself. Needs the Opener plan or higher
A custom design stays as you set it if you later switch your website template. A page that follows the website changes with it.
After a downgrade#
Your custom design is kept in your draft, and the public page goes back to following your website template. See Link page plans and downgrades.